BBB Seal guide

Put Your Accreditation to Work

Accredited Businesses should take advantage of the ability to display their BBB Accredited Business Seal according to current usage policies.

Don't Let Your BBB Seal Sit Unused

The Seal helps communicate your business's commitment to BBB standards. Put it where customers make decisions.

  • Website

    Add the Seal somewhere customers can easily see it.

  • Email Signature

    Use approved BBB assets when appropriate.

  • Storefront

    Show customers that the business is Accredited.

  • Printed Materials

    Consider approved use on brochures, proposals or other collateral.

  • Marketing

    Incorporate the Seal into eligible marketing materials according to BBB brand and trademark guidelines.

Always follow current BBB Seal usage guidelines and BBB brand and trademark requirements.