BBB + AI search
Build Trust in a Changing Search World
The way consumers research businesses is changing. In addition to traditional search engines, people are increasingly using AI-powered tools to ask questions about businesses, services and reputation.
What is AEO?
Answer Engine Optimization, or AEO, focuses on making information about a business clear, consistent and easy for AI-powered search and answer tools to understand.
How BBB Accreditation Can Help
BBB Accreditation provides a third-party trust signal that may help consumers and online systems better understand a business's credibility. Accreditation may provide an additional trust signal that AI systems can potentially recognize when evaluating information about a business.
Make Your Business Easier to Understand Online
Clear, consistent information helps customers — and the tools they use — get your details right.
- Keep your BBB Business Profile accurate
- Keep your business name, address, phone and website information consistent
- Clearly state on your website that your business is BBB Accredited
- Display the BBB Accredited Business Seal appropriately
- Explain your products and services clearly
- Create useful FAQ-style content
- Keep online information current
- Maintain active customer feedback and reputation management
- Periodically review what major search and AI tools say about your business and correct inaccurate information at the source when possible
Keep expectations realistic