Reviews & reputation
Build Your Reputation With Customer Reviews
Customer reviews help future customers understand the experiences other people have had with a business. Ask consistently after completing work or serving a customer.
How it works
A simple, repeatable habit.
- 1
Ask
- 2
Send
- 3
Review
- 4
Strengthen Your Reputation
BBB review tools can make it easier to send customers a link or QR code that directs them to leave feedback.
Review Best Practices
- Ask for reviews consistently
- Ask shortly after completing the service or transaction
- Make the process easy for the customer
- Monitor new reviews
- Respond professionally when appropriate
- Treat feedback as an opportunity to improve the customer experience
Important
Tip
Keep an Eye on Your Online Reputation
BBB has tools designed to help Accredited Businesses identify issues affecting how their business appears online, so they can take action.
Online Profile Monitoring
Helps identify inconsistencies in business information appearing across important online directories.
Customer Review Monitoring
Helps businesses understand customer feedback and reviews across online sources.
Keyword Ranking Monitoring
Provides insight into how a business website may be appearing for important search terms.
SSL/TLS Monitoring
Helps identify problems with website security certificates.
Website Uptime Monitoring
Helps identify situations where a website may not be available.
Broken Link Monitoring
Helps identify links on the business website that may no longer work correctly.
Spell Check Monitoring
Helps identify potential spelling mistakes on the business website.