Understand your rating
Understand Your BBB Rating
BBB ratings represent BBB's opinion of how a business is likely to interact with its customers.
What is a BBB rating?
BBB assigns ratings ranging from A+ through F. Some businesses may display NR — No Rating. This can occur when BBB does not have sufficient information or when a business's file is being reviewed or updated.
Please note
Customer Reviews Do Not Determine Your BBB Letter Grade
Customer Reviews are separate from the BBB Letter Grade Rating. Reviews still matter to consumers — they simply are not part of the letter-grade calculation.
BBB Accreditation and the BBB rating are also separate. A business can have a BBB rating without being Accredited.
What Can Affect a BBB Rating?
Several factors may be considered. Your BBB Business Profile is the best place to see what applies to your business.
Complaint History
The business's complaint history and marketplace interactions may affect the rating.
Response to Complaints
How a business responds to marketplace disputes and complaints is important.
Business Transparency
BBB considers information available about the business and its marketplace practices.
Licensing & Government Action
Applicable licensing requirements and known government actions can be relevant.
Information Available to BBB
Businesses should keep information accurate and respond when BBB requests information.
Habits of a Strong BBB Business
No single action guarantees any particular rating, but strong, consistent practices matter.
- Respond promptly to BBB communications
- Address customer disputes professionally
- Work in good faith toward resolving complaints
- Keep business information accurate
- Maintain required licenses
- Advertise honestly
- Honor commitments
- Maintain transparent business practices
- Protect customer information
- Follow the BBB Standards for Trust